WebAdjust.com

If you want to make money blogging online, gathering the e-mail addresses of your visitors is one of your most important jobs. By building this list of people interested in what you have to offer, you will have a constant source of prospects ready to purchase your products.

The term ’squeeze page’ refers to a page your visitors land on, where you gather their contact information, such as a name and e-mail address. A serious squeeze page often offers visitors no other options, other than subscribing, or leaving the page.

The squeeze page isn’t in itself a page you use to make money blogging. It is just the first online step in your list building program. However, some marketers may combine a sales page and a squeeze page.

How do you get your visitors to part with their contact information? The squeeze page will offer them some kind of incentive to do this, such as a free ebook, video or exclusive access to a special section on your website.

You might give them a message such as “Get your free ebook. Download the ‘7 Secrets To Fast Fat Loss’ right now. Please enter your name and e-mail address for immediate access to your free ebook”. Usually you will include an enticing graphic of the ebook cover.

Both of you win in the process. They get some valuable information and you add one more name to your double optin list. You are in effect ’squeezing’ them to give you their details.

In many instances, you will only begin to make real money blogging online if you have succeeded in building a substantial double opt in list. This takes time, so the earlier you get the process going, the better.

Also make sure that you have a system in place to create professional-looking squeeze pages and automated follow-up e-mails to your list. I have found Derrick VanDyke’s system to be very effective. You can see my squeeze page and learn how it works by subscribing here (the free ebook you will get explains the system in detail).

If you haven’t started studying and ‘reverse-engineering’ the squeeze page system of the successful marketers, you risk having to leave serious money on the table. Building a double optin leads list is crucial to your online business success and long term viability!

The inevitable Google ‘dances’ can leave your site way down the listings, with your online income taking a serious dive, literally overnight. It’s in times like these that you will be grateful for the day you started opting in those site visitors.

But how to do this optin leads thing effectively? To illustrate how it can be done, I’ll give you a quick run-down of the squeeze page process I currently use.

1. It’s important to understand that you’re not only dealing with a “page” but a system or process, consisting of a number of pages.

2. On the first page - the squeeze “landing page” - visitors are encouraged to take up the offer of an enticing free ebook or report. To get the download link for it, they have to supply their name and email address in a form that is linked to my autoresponder service.

3. When they click the submit button their details are provisionally sent to my mailing list at my autoresponder service, with a confirmation email sent out to the visitor.

4. They will meanwhile be taken to page two, the thank you page. Here they are asked to check their mail and click the confirmation link. Without that action they aren’t on the list yet, so to encourage them even further I offer them an additional bonus ebook! This step is vital, as it will increase opt-ins even further. At this stage I also give them the option of trying again with a different email address, should the first confirmation email not arrive in their mailbox.

5. Okay, so now everything depends on the visitor checking their mail and clicking on that confirmation link! Once they do so they are officially confirmed as one of my double opt in leads! My AWeber autoresponder service is set up to then redirect them to the 3rd page in my squeeze page process, namely the actual download page, where they get the direct download links for the original ebook, plus the “encouragement bonus” I offered on the “thank you” page. They will also receive an email with a link to this page.

Below: Image Of A Squeeze Page For Internet Marketing
(Copyright: WebAdjust.com)

6. At his point - the download page - you can leave it at that and let your leads download their ebooks, or you can offer a further free report, as I do. At this stage they are safely (well, they can of course unsubscribe anytime!) on my list, so I send them through my affiliate link to a 3rd party merchant site where they can join another list to get that ebook, and where some of them will eventually purchase the merchant’s product!

That’s it, the 3-step squeeze page system I currently use to build my opt in email list!

There are many different ways to implement squeeze page systems, and you should adjust the process to your needs. On the other hand, you can also spend a lot of valuable time trying to re-invent the wheel!

I decided to use the system outlined here because it was already successfully used by some of the big names in squeeze page internet marketing!

To your success!